Afternoon friends,

In our first season we’ve had over 120 people come through our flagship 6 week Get Good with AI programme.

Consultants. Founders. Leaders. Coaches. “I’m not techy” humans.
People who felt excited, intimidated, curious and mildly panicked… often all at once.

Here are three things they (and we!) all learned:

1. The jump forward wasn’t prompts, it was building team-mates.

Most people will say - “I use ChatGPT a bit.” Maybe that’s you too.

Students leave talking about AI teammates:

• a research assistant

• a content writing team

• a business coach

• an operations sidekick

• A financial manager

The shift was learning to design roles, knowledge and jobs-to-be-done, not just type clever prompts into a box. Prompts can be important - but it’s not 2023 any more. The real unlock is training AI team-mates; building systems that help you work smarter.

2. You can do more than you think - if you just start:

Here’s what another of our students, Georgina, said:

“In 90 minutes I was able to:
- Build a V1 brand strategy from strength (including sourcing available URLs), from an image (using a team flow on LaunchLemonade)
- Build my first online game (with Claude Opus 4)
- Design and publish a new website for a consultancy business (with Lovable)
...In 90 minutes.
This is not a brag.
None of this was perfect. There are edits and inputs needed to refine them all.
There is investment I need to make to instill this knowledge into my own workflows.
There are people out there already doing this on steroids.
But what's really got me, is that as someone with zero coding experience, I can now make things like this.”

3. Small, specific experiments beat vague good intentions.

The people who saw the biggest changes didn’t try to “AI-ify everything”.

They picked a handful of high-friction tasks and built around them:

• “Turn my podcast into LinkedIn posts and emails.”

• “Prep me for client calls in 5 minutes.”

• “Help me plan and prioritise each Monday morning.”

• “Check my accounts for missed tax savings”

And a bonus 4th point - there’s a LOAD of AI news and hype out there. It’s not quite as capable and life-changing as people would have you believe - but there are some incredible tools out there. Here’s what we’re finding works best at the moment:

Learn even more in January: Early bird pricing for the January cohorts ends tonight.

After that, the doors stay open (for a bit), but the price goes up.

So if reading this you can feel that little “ugh, I know I’d benefit from this” nudge… tonight is the moment to either say yes on purpose or park it on purpose.

#6 Tuesdays January 13th - February 17th. Digital 12pm UK

#7 Wednesdays January 14th - February 18th, Live in London 6pm

#8 Fridays January 23rd - February 27th, Digital 12pm UK

#9 Thursdays, February 26th - April 2nd, Digital 12pm UK

👉 Join the January Get Good with AI cohort - £100 off with code EARLYBIRD2026 👈

What you can learn from 120 students is simple:

You’re not behind. You’re not “too late”.

You’re just one intentional decision away from getting good with this exciting new tech.

Ben, Cien & Henry